Welcome to our Note Pad
Where you’ll find resources ranging from podcast interviews, tools to help you on your podcast guesting journey, press features, and client case studies. Basically, this is where we walk our talk.
Three Types of Prospects (and how to use Content Marketing to Attract them)
Like most business owners, you're probably feeling the wind slowly being knocked out of your sails - and it's only February. So many plans you beautifully crafted in Q4 of last year have already started to collect dust on the shelf.
So, what now?
Let me tell you one thing you should not do. Do not DIY yourself out of business.
Marketing is not Sales, but…
Recently I’ve noticed an effort to essentially define marketing as pseudo sales (or sales enablement), and I find that to be problematic. Here's why...
Is Your Website Optimized for Success?
Most micro and small business owners grossly underestimate what’s possible from leveraging a well-designed and well-written website.
I always use the analogy of a Realtor. Realtors are the nucleus for the home services industry. With just one brokered deal from a realtor, they feed the inspector, adjuster, title company, mortgage broker, etc.
Same is true for your website.
2024 Content Marketing Trends
Really, I could have just said "trend" because I think we all know AI is ruling 2024. However, I think it's important for us to discuss the opportunities available to business owners, and the potential pitfalls if this technology isn't used responsibly.
Let’s work together