Become a Rock Star Podcast Guest: 3 Expert Tips
If you know me personally, you know when I’m quiet it's probably because I’m cooking up something new. This time is no different!
After closing my agency in July, I spent the past few months developing a new offer as a consultant. I spent most of my days meeting with a ton of business owners, experts, and consultants, because I wanted to understand their real pain points. I was determined to uncover what, above everything, is most crucial when it comes to marketing their businesses.
You’ll probably nod your head in agreement with this - they almost all said leads and brand awareness. Once I understood their most pressing needs, I decided to dig into my background to uncover what I could offer as a solution to this problem.
That’s how I stumbled across the concept of helping experts, consultants, and speakers get more qualified leads, and speaking engagements using other people’s podcasts (OPP). Podcasting has been growing in popularity for years, and instead of helping folks create their own podcasts, I decided to help people do what I did - build their brand awareness, thought leadership and get in front of more qualified buyers using other OPP.
My plan is to help the real experts become the most known in their fields. No more posting for posting sake. There is a better way.
The OPP Growth Strategy
Forget the hassle of starting your own podcast. With the OPP strategy, you'll take advantage of existing platforms to reach your target audience, establish your authority, and drive business growth. It's a game-changer for entrepreneurs, coaches, and thought leaders looking to expand their influence.
But, how do you leverage every interview to ensure that it’s not just another “nice conversation”?
Become a Rock Star Podcast Guest: 3 Expert Tips
Before you start sending your first pitches, here are a few tips to keep in mind:
1. Craft Your Signature Story: Develop a compelling narrative that showcases your expertise and resonates with listeners. Your unique journey is your secret weapon!
2. Provide Actionable Value: Don't just share information – give listeners practical tips they can implement immediately. Be the guest they'll remember and recommend.
3. Master the Art of the Subtle Pitch: Learn to seamlessly weave your offer into the conversation without sounding salesy. It's all about adding value first.